Circuit City fooled no one!
DIVX is now out of business!

Thank you to all that have helpedspread the word about DIVX.  The people HAVE decided the fate of DIVXand the people won. The fight isn't over just yet. Many refunds must begiven. Every DIVX customer deserves his/her $100 back for being talkedinto this DIVX scam. Please get the word out and make sure that peopleactually do get their refunds. In a few days we will be posting more infoabout what will be happening and what you should do now that DIVX has calledit quits. And let us not forget how Circuit City lied and tried to brainwashthe consumers telling us that DIVX was better than DVD. Circuit City'snext project will be internet sales. They will attempt to cut service outof the loop and try to get you to buy online to avoid paying sales counselorcommissions. More on this in the coming week. Please still check back andfind out what is going on. And thanks to everyone for emailing VIACOM,Blockbuster Video, Radio Shack, Sears, Best Buy, and all the other storesto not carry DIVX. This proves that the internet can do good against thecompanies that try to take advantage of us.    Thanks againall!

What is DVD, what is DIVX (Digital Video Express)?:

         DVD, which stands for Digital Video Disc, Digital Versatile Disc, or nothing, depending on whom you ask, is the next generation of optical disc storage technology. It's essentially a bigger, faster CD that can hold video as well as audio and computer data. DVD aims to encompass home entertainment, computers, and business information with a single digital format, eventually replacing audio CD, videotape, laserdisc, CD-ROM, and perhaps even video game cartridges. DVD has widespread support from all major electronics companies, all major computer hardware companies, and most major movie and music studios, which is unprecedented and says much for its chances of success
         DIVX (Digital Video Express and not to be confused with the DIVX Codec) is a pay-per-view Format designed by Circuit City and a group of lawyers to capture the video rental market. DIVX discs require a special player and a connection to a phone line to unlock the encryption burned onto the disc. The initial DIVX rentals price is about $4.50 and they are sold at about 4 electronic chain stores right now. With DIVX you buy the movie can you keep it, but you can only watch it for 48 hours after the first time you pop it into your DIVX player. After that the movie can not be watched again unless you pay another rental fee. If you wanted to have unlimited viewing privliges on that disc you could pay an additional $14.95 to $24.95 to unlock the title on your player only forever. The rest of this website will point out the bad things about DIVX that they won't tell you in the stores.

• 1. Features are what makes DVD so great: DIVX discs do not have extra features, trailers, wide screen options, director's extra commentaries, alternate languages, interviews, or subtitles.  In fact, Circuit City has pulled most of their wide screen VHS titles from their stores to try to make DIVX look better and to not confuse the customers with options. **Recently DIVX has offered a few title with wide screen options**
• 2. Not cost effective to add features: Because of the low $4.49 rental/sale price of the DIVX discs, it won't be cost effective to release the discs with extra features without raising the initial rental price. Click here for a comparison.
• 3. Greed in residual sales: DVD discs will always offer the consumer more because of the profit potential. On the other hand, the only groups who will profit with the DIVX format are the movie studios, Circuit City, and the attorneys involved.
• 4. Are the players as good?:  Currently, the only a few DIVX movie players on the market, one being the Zenith DIVX player. The Zenith DIVX player is 8-bit whereas all DVD players are 10-bit.

• 1. Phone Line: With DIVX, you MUST have a phone line connected to your machine. Many people don't have phones near their television sets and must figure out a way to hook up the machine. Can you picture what you would have to do to get this working in your house?
• 2. Call DIVX central often: With DIVX,you must connect every few weeks to DIVX central through your player'smodem, as all of your DIVX discs are inaccessible until you do.
• 3. Kids can be costly: With DIVX, evenwatching the movie's trailer a month later will cost you $3.25. Maybe yourkids accidentally show the car scene in "Jurassic Park" to their friends,and you are now forced to pay $3.25 for that one scene.
• 4. Nagging Account: If anything goes wrong with your hardware, you must settle your account to make your discs accessible again. You can only hope that their files reflect which discs you have purchased unlimited access to. There are also undisclosed fees to reinstate your DIVX account.
• 5. Can't lend discs to friends: Even if you pay for unlimited viewing on a DIVX disc, it is not the sameas an open DVD disc. You still can't take the disc to a friend's housewithout your friend being charged. If he puts the disc in to his machineand watches the movie, when his machine calls DIVX central the individualizedserial number on that disc will show that you already watched it and theinitial $3.25 re-rental price will be charged to his account.
• 6. No Standard Format on Computers: Computerswill never have a DIVX add-on. If you buy or rent a DVD title, it can beplayed on either a computer DVD or a home DVD. Some people will not buya home DVD player. If their computer is close enough to their home system,they will just run an S-VIDEO cable to view perfect DVD movies on theirtelevision sets.
• 7. No Phone, no DIVX: Believe it ornot, some people don't have a phone at all or only a cellular phone! Whilemost people do, there remains the concern that if you move and don't yethave a phone hooked up, you will be locked out of viewing all your discs.
• 8. Big company deals for exclusive titles: DIVX,in order to gain market share and kill DVD rentals, may make agreementswith certain manufacturers to offer certain titles only in the DIVX format.This will be detrimental to anyone who wants to buy or rent DVD. Imagineif "Star Wars" were to be released this way.
• 9. Not all brands to participate: Zenithwas the first company that made a DIVX player.  Many companies arefollowing Circuit Corleone's orders by making at least one player withthe DIVX modem built in. Toshiba and Sony are completely against DIVX andprobably will only make players if DIVX takes over DVD completely. (Don'thold your breath Josh Dare)
• 10. Fewer titles: Since DIVX came out long after the launch of DVD, there are thousands more titles offered for DVD than for DIVX.  There are thousands of DVD titles available today.  Only about a couple hundred DIVX titles.  **Click here for funny list of fitting DIVX titles**
• 11. Discs only useful if company survives: Whatdo you do if the DIVX project is stops or DIVX goes out of business? Everythingyou bought is wasted, unlike if you had purchased open DVD discs.
• 12. Blocking titles after your purchase: DIVXhas the right to block out any movie from your player -- such as "Titanic"--when it is re-released in movie theaters. They can block a given titlefrom all machines for a few months to make more money. Disney has alwaysblocked certain movie sales in their marketing scheme. The DIVX formatwill make enforcing those restrictions even easier for Disney.
• 13. Rental outlets offer no support: No rental outlets will carry the DIVX discs, so you will have to go to Best Buy or Walmart to purchase a title. I don't know about you, but there are far more video stores than Circuit City stores near my home and most of them are now renting DVD titles. Travelling so far for a DIVX disc would be very inconvenient.
• 14. Security issues: DIVX must callhome each month. What if someone knew the precise time it was scheduledto call, and taps in to steal your credit card information?
• 15. You must keep account forever: Onceyou start a DIVX account, your history will be on record with them forever. To preserve your basic rental and unlimited viewing rights, you must connectto DIVX every few weeks.  DIVX will be your ball and chain.
• 16. DIVX is a closed format: No otherclosed format in the last 15 years have done well. What makes DIVX anydifferent?
• 17  No Pornography: If you are into pornography, don't look for it on a DIVX disc. They have no plans to offer it. Only DVD does, folks. 

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• 1. Price set with no competition: Guess who sets the price to re-rent or buy unlimited viewing of a DIVX disc? That's right, the movie studios do. No one else will offer that service. As a result, the studios will be able to charge any price without fear of competition.
• 2. Video stores will never support DIVX: With DVD rentals (as in the VHS rental market) there is considerable competition to keep prices in check. Some of the biggest companies, like Tower, Blockbuster, The Wherehouse, and Hollywood Video already offer DVD rentals. And don't forget the myriad of internet rental and sales places. Click here to see the San Francisco billboard that claims "Only Open DVD Delivers".
• 3. Retailers will not make residuals: Anyone can sell DIVX discs. But when you want to watch it again, you can only do it through DIVX. Think about that. You now have all these encrypted discs and no one, not even other companies, to protect you from raising the price to re-rent them.
• 4. Less rental places mean higher prices: If DIVX is successful, many rental places could close down. This will decrease competition in not only the DVD-DIVX market, but the VHS market as well. Most likely, DIVX would kill both formats, raising rental prices everywhere.
• 5. Circuit City pressuring manufactures: Circuit City spent over $100 million dollars to own a part of the DIVX corporation. Since it is one of the biggest consumer electronic companies in the nation, it has the power to force manufacturers to only produce DVD players with the DIVX add-on. If Circuit City does this, you are getting DIVX whether you like it or not.
• 6. Delaying price drops: If DVD players were $149, everyone would probably have one. Since the DIVX modem increases the manufacturing costs of the player, it will take a longer time for retail costs to drop.  This will stunt the growth of DVD and keep prices of the DVD movies and rentals higher than they need to be.
• 7. No unlimited viewing privilages for you: What if the movie studios don't give DIVX owners the option of unlimited viewing on certain movies, and the only means of watching your favorite movie is by pay-per-view? Again, if the DIVX format succeeds, they are in charge here, and not the consumer.
• 8. Potential monthly fees to keep account: What if DIVX starts to charge a monthly fee to keep up with your account and billing? What will stop them after you have bought/rented 20 titles?
• 9.  Some companies are going in the right direction:  Warner Bros. DVD titles are very competitively priced starting from $13.99. All the companies that support DIVX in any way usually have much higher priced DVDs. Warner Bros. is committed to let people know that "Only Open DVD Delievers".
• 10. Some retailers going to war against DIVX: Montgomery Wards is selling all DVD titles for $14.99 and have signs posted telling their customers why they do not support DIVX and why they will not sell DIVX.  Be sure to email them and tell them thanks for lowering the bar on DVD prices.
• 11. On-line price wars erupt will damage DIVX: Reel.com and Amazon.com are a few of the on-line store that are offering up to 50% off on many of the popular DVD titles. If this trend continues people may just hold out for the deals to buy the full DVD and not rent DVD or DIVX titles as often. 

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• 1. Enhanced doesn't mean better: Theycall the DIVX player an "enhanced" DVDplayer. Actually, it is just a DVD player with a built-in modem to trackand monitor what you watch, with the long-term goal of convincing you tore-rent discs. The next enhancement could be a video camera to watch you.
• 2. DIVX is a format, not a feature: Theyare going to say DIVX is just a "feature" ofDVD. We all know what features are, VCR Plus being one example. If peopledon't want a feature, manufacturers will accommodate the market's demands.However, DIVX admits to being in direct competition with DVD by insistingthat titles be released in DIVX format only.
• 3. The dual format myth: They are goingto tell you that "DIVX players play both formats"andthat DVD players only play DVDs. If you buy the DVD player you will stillbe able to do what DIVX does. Not only would you be able to rent DVD's,you would have a bigger selection to choose from, and you would pay lessmoney for them.
• 4. Selling you a rental as a full product: Theywill compare the price of a DIVX $4.49 rental with that of owning a DVDdisc for $24.95, even though it is like comparing apples to oranges. Theywill tell you think of how much money you will save on movies you onlywatch one time. They don't tell you that you can rent DVDs in more locationsnationwide than you can buy DIVX rentals. They also don't tell you thatyou can rent a DVD disc with more features on it, for as low as $1.99,and at most DVD rental stores you get an 120 hour viewing period insteadof DIVX's 48 hour viewing period. On the internet you usually get an 168hour viewing period.
• 5. Convenient only for Circuit City: They will say it is "convienent" because supermarkets and 7-Eleven stores will be carrying DIVX titles on the shelves. If a place like Safeway carries DIVX titles, they would only include about 20 or 30 titles, and they wouldn't make enough money off of the titles to justify carrying a better selection. Stores that offered DIVX in this way would never have the selection that video stores renting DVDs do. Remember, since Circuit City created the DIVX format, and makes money off of it, most competitors and companies won't want to put money directly into a competitor's pocket by selling DIVX.
• 6. Late fee scare: They are going tosay, "never pay late fees again" Thisis true because you pay the late fee up frontwithDIVX in the form of a higher rental price. Remember, local stores likeTower Records only charge $1.99 for DVD rentals.
• 7. No returns unless you count the trip back to Circuit City: They will boast the freedom of "no returns." This is true, but you are paying more for this minor convenience. Also with the recycle boxes they have on display they are giving mixed messages to consumers. Netflix rents real DVD titles and you don't even have to leave your house at all. This Netflix comparison shows you why DIVX is a bad idea for even lazy people.
• 8. Even Circuit City can't control re-rental prices:Theywill say it's only $3.25 to re-rent the film later. This price, remember,is set only by the movie studios with no competition to hold the priceat $3.25.
• 9. Unlimited viewing promises: They will say that you can upgrade your DIVX title to unlimited viewing for an average of $12-17 more. If you check this link to DIVX's website you will see that most conversions cost you $19.99. Remember, if you do that, your overall price will be even more money than buying a true open DVD that doesn't require the calling of an 800 number every week to keep track of your habits.
• 10. Salespeople fired for not supporting DIVX: They are going to sell DIVX with a big fat smiley face on. if they don't they will be FIRED!
• 11. Changing the name of DVD: Theywill call DVD "Basic DVD" as if somethingis wrong with it. "Open DVD" is whatpeople that are against DIVX call "Basic DVD". Since they say DIVX is a feature of DVD, and VCR PLUS is a feature of aVHS VCR, why don't they call those VCRs without VCR PLUS "Basic VHS?"
• 12. Operators standing by: They willgive you an (888) toll-free number, 1-888-PAY-DIVX, and argue the supposedadvantages of DIVX with you.
• 13. Flooding the market with advertisements: They will have ads worth over $100 million everywhere, trying to convince you that the format is a foregone conclusion. If you haven't seen a display yet here are some pictures of real DIVX displays at Circuit City and displays at The Good Guys.
• 14. Lowering selection: They are goingto stop carrying DVD players or have so few in stock that they must bespecial ordered. (This is already happening in some stores). This alsomeans they will not carry the very inexpensive DVD players many peoplecan afford.
• 15. Misrepresenting available titles: DIVXhas been saying for months on their website that they have over 500 DIVXtitles out, when really there are only have 100 as of 10/1/98.
• 16. Getting all employees into the act: CircuitCity is paying anyemployee to sell DIVX... even cashiers and janitors. They encourageevery person in the store to talk to you about it. DIVX is the only itemthat cashiers get paid for besides accessories and extended service agreements.They give rewards for DIVX sales to certail sales associates, but not forDVD sales.
• 17. The collection you never own: Theyare going to say that you can "built a home moviecollection" for $4.50 a movie. Can you name anything else thatyou collect, but don't own?  Coins? No.  Baseball cards? No.  One of the definitions of collecting is "...to gain control of." With DIVX they are in control, not you. They own the movie and allow youto view it for a price. Given that, your DIVX movies are no collection. Only open DVD movies can be truly collected.
• 18. Selling DIVX players for same price: CircuitCity doesn't carry Toshiba DVD players that sell for $299 at Best Buy,Good Guys, Costco, and other retailers. Instead they sell DVD players andDIVX players, like the RCA models, for the exact same price. This way theycan tell the customers "if you are going to get a DVD player, you may aswell add the DIVX option."  They aren't even trying to go after thecompetition by stocking inexpensive DVD players to match their competitors.Hopefully the people considering DIVX will shop around and see the $299specials, cause they won't see them at Circuit City.
• 19. The never watchedmovie story: They will ask you if youhave ever rented a movie and never watched it? They will even give youa personal story about when they did the same thing. If you bought 24 DIVXrental discs in a year it would cost you $108, and if you rented 24 DVDmovies from Tower Records it would cost you $47.76. That is 2 movies amonth for a year. I could pay 30 late fees on 24 DVD rentals and it stillwould be cheaper than buying 24 DIVX rental discs. So if you rent a DVDyou could keep it an extra night every single time if you didn't have timeto watch it, and get all the extra features. 

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• 1. Consumers will pay for their modem: DVD players with the DIVX modems will cost the consumer, on average, about $100 more per unit.
• 2. You can rent more DVD titles: There are plenty of rental outlets. DVD rentals are offered for as low as $1.99, compared to the starting price of $4.50 per encrypted disc! This low price includes being able to rent DVD discs over the Internet at Netflix.
• 3. Pay-per-view unpopular: Most peopledon't use the pay-per-view feature on their cable boxes while the rentalmarket is an 8 Billion dollar industry.
• 4. VCRs don't have modems built in: Thereare over 1,170,000DVD players on the market that don't have a DIVX modem added on, andthey work fine.
• 5. Who needs another account to follow: DIVXis just onemore account that you have to keep up with.
• 6. Pay a late fee everytime with DIVX: DIVXclaims that you pay no more late fees. However, the extra $2.51 chargedby DIVX is basically a prepaid late fee.
• 7. No market for used DIVX titles: Sooner or later, stores will be selling used DVD titles, just as used VHS tapes are sold. Here is a site that will buy back your used DVDs. Of course, they cannot buy back used DIVX discs. 

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• 1. The DIVX little black box: Like cable, once the DIVX players hit the market, people will try to get around the encryption by using black boxes to watch the DIVX titles over and over for free. Such pirating will likely succeed, if history has taught us anything.
• 2. DIVX piracy means higher prices for everyone:Whenthe big companies start to lose their piece of the pie due to DIVX piracy,the only way they can recoup lost profits will be to raise prices on theDIVX media and re-rentals for honest customers. After all, how much ofthe $4.50 could they be making?
• 3. Hacking DIVX encrytion: If DIVXis hacked, a more expensive DIVX player that is harder to hack will becreated. The more easily hacked models would be taken off the market, costingthe consumer more money.
• 4. Decommissioninga Zenith DIVX player: To decommission a Zenith DIVX player: **Make sure there is no disc in the machine then power the machine on andthen off--- while the machine is off press the following keys in the exactorder (STOP-STOP-REVERSE-STOP-FORWARD-FORWARD-REVERSE)** The process takes about two minutes. The letters DEC should flash on thescreen and your player is decommissioned.
• 5. Decommissioning a RCA DIVX player:Todecommission a RCA DIVX player.  **Make sure there is no disc in themachine then power the machine on and then off--- while the machine isoff press the following keys in the exact order while holding down thePOWERkeyat the same time.

(STOP-STOP-FOWARD-FOWARD)**The process takes a minute or so. The letters DEC should appear on thescreen and your player is decommissioned. 

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• 1. Confusion may kill format: DIVX is puzzling to many people. Confusion between DVD and DIVX will weaken the DVD market and may kill the format.
• 2. Who is in control of price? DIVX is new, so the price structure still has yet to be determined. The companies will fight over profit margins later, likely raising the re-rental and unlimited rental fees. No one is sure how this will be resolved.
• 3. Good example of how DIVX is confusing: With two choices customers will have to decide which format they want to go with. The more choices the more confusion for most customers.
• 4. Consumers on the internet slam DIVX: All over the internet people have posted messages about sales counselors they have talked to at Circuit City lying to them about DIVX. Some people will believe the lies and buy a DIVX player. But the people who looked into what they were told and found out most of it was lies, were very upset. Anyone can search the term "Digital Video Express" on Yahoo or on http://www.dejanews.com/ and read what the public has to say about DIVX.
• 5.  What can be updated to Silver depends on who you ask: Since DIVX and the movie studios are in control of what movies you can

upgrade to silver and at what cost, there is bound to be a list of movies you can not upgrade at all. You are expected to pay over and over to watch the movie and only when the movie studio says can it be upgraded to silver.

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• 1. Guess who has the final word? OK, DIVX claims you watched a movie three times. What if you don't think you did? What if your kids popped in a movie or a guest tried out your cool new DIVX player without your knowledge? What could you do?
• 2. Who will unlock your video collection?: Ifyou have bad credit, there is a possibility that your DIVX account couldbe cancelled. You would have no other company to unlock your video library,and all the titles you purchased would be useless.
• 3. It's no fun to dispute something when you haveno power: What if you pop in your DIVX at 8:00 p.m. on Monday,but don't watch the movie right away? The countdown will start regardless.What if your first chance to watch the movie is at Wednesday at 6:30 p.m.?Since your viewing went past the 48 hour period, you will be charged anotherrental fee at whatever price they decide (currently $3.25).
• 4.  Fee to reactivate account: DIVXwill charge you a fee to re-activate your account if you get behind onyour account billing. But, they don't state how much the fee is.

• 1. Tracking you with serial numbers: WithDIVX, not only do they know what movie you are watching, they will knowthe time of day you watch it and how often you watch it. They will evenknow if you take it to a friend's house. The serial numbers will be trackedto determine where you bought it.
• 2. Viewing habits could be everyone's business:Whatif you like pornography? DIVX won't offer it, but they may record yourDVD rental viewing habits and store the information in their computers.These files could be hacked and posted on the Internet.
• 3. Using your viewing habits to sell to you: Atleast MCI asked first before contacting your friends and family. DIVX,on the other hand, will just track by serial number to discover who yourfriends and family are for marketing purposes. It is no secret that thereis considerable money to be made this way.
• 4. Wrongful disclosure of viewing habits: DIVX could use your viewing habits to sell you more items. The United States Code talks about wrongful disclosure of video tape rental or sale records. Under Section 2710, (b), (D), (ii), it states "such materials may be disclosed if the disclosure is for the exclusive use of marketing goods and services directly to the consumer"
• 4. Rick Sharp interview before release of DIVX: Listen to Rick Sharp say that there is no way for DIVX to know what retailer sells what disc, then after being challenged by the reporter on this conference call, he changes his stance. Download this MP3 file to hear it.

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• 1. It's the new Coke baby, and it's not the rightthing: That's right, they are forcing DIVX on all of us, andwe all know it. This is just another reason why people hate DIVX. If itwas just another product, who would care? Few would buy it, and DIVX wouldfinally be discontinued. But it's not Cherry Coke, it's the New Coke, baby.And this time you ain't gonna get your Classic Coke back.
• 2. DIVX not it competition with DVD lie: Theyclaim DIVX is a feature of DVD and therefore is not in competition withDVD. What a lie! If that were true, they wouldn't have plans to markettitles in only DIVX format. What about the 800,000+ people who own DVDplayers?
• 3. The brainwash training sessions: Check out the secret Good Guys chat training and the Good Guys DIVX quiz through an Internet log recorded here. (Not surprisingly, this wasn't meant to be public.)
• 4. More brainwashing of sales counselors: Clickhere to read the transcript of the video Circuit City uses to traintheir sales counselors on DIVX.
• 5. Employee cost and price incentives: CircuitCity is selling their RCA DIVX player that retails for $399 to their salescounselors for around $278. The sales counselors can buy the machine withoutthe modem for some $50 more.  I wonder what machine they will buy.They are retailing both RCA machines they sell for the same price to givethe impression that the customer is getting more for the same price. After all, all the money made with the DIVX scam is made with the rentalresiduals anyway. They also are giving their sales counselors a $25 spifffor selling a DIVX machine.
• 6. No one is asking for DIVX: No oneis asking for DIVX, yet many manufactures are putting the DIVX modem intotheir players.
• 7. What is next MSDIVX?:  Whatcan be done once Microsoft decides to invest in this pay-per-view format?Right now pretty much nobody is backing

Circuit City financially. But if a Microsoft or another big powerfulcompany starts making deals like Circuit City has been doing, we may getDIVX
forced on us in the most efficient manor.
• 8. Now Intel in the Big Brother information game: Intel Pentium III chips will have an individual ID chip built in that can monitor your internet surfing and buying habits. Now there will be no way to have any privacy while using a computer with a Pentium III chip built in. Intel claims that the chip will have the ID disabled when they are shipped. How will we ever really know what they are monitoring or not. It is a permanent individual number and it will stay with you. Like ESN numbers on cellular phones, I am sure there will be considerable fraud when hackers get a hold of your number which should be quite easy. Click here for more information. 

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• 1. DVD titles are good forever: IfDVD fails and you own 10 movies, it's OK. The DVD titles will play on thenext DIVX player you buy if DIVX should win. You could sell them to anyonewith either type of player. You own the discs free and clear.
• 2. No DIVX company, your out of luck: IfDIVX fails, all of the rental discs that are in you're video library areuseless. No one will want them. Even friends with a working DIVX playerwould be out of luck.
• 3. No phone number to call, DIVX feature suspends:IfDIVX fails and you upgraded to unlimited play on five of your titles, theyare now worthless, as you could no longer call the 800 number necessaryto access the discs.
• 4. You're stuck with the lower quality player:IfDIVX fails, you've been tricked into buying a lower quality DVD playerand will have paid up to $100 more for an outmoded machine.
• 5. DIVX failure means more rights for you: IfDIVX fails then the music industry and software industry is less likelyto follow with a similar format. But, if DIVX does survive or wins youcan bet that the music industry will have a similar pay-per-view productand start forcing it on us like DIVX within a year.
• 6. DIVX needs DVD: DIVX needs DVD tosurvive because it is encryted DVD. DVD dies DIVX most certainly will diewith it. But DVD can survive quite well without DIVX rentals. DVD titlescan be rented quite inexpensively. 

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• 1.  Land fills hunger for DIVX discs: DIVX discs will end up in land fills and are very bad for the environment. At the quantities they would like to sell the discs, a good many will get thrown away and pollute the earth. Of course they really want you to store these in your house so they can keep getting money from you forever.
• 2.  How can you recycle if Circuit City claims no returns? Circuit City says that you don't have to make return trips to the video stores, but they put up DIVX recycling boxes in there stores. How are you going to recycle the discs unless you make a return trip to Circuit City.  And if you do this, Circuit City can sell the discs again to others and make even more profit. But, lets hope that they figure out the serial number billing by then so you don't get blamed for watching that movie you recycled over and over again. Several employees from local Circuit City and Good Guys stores told me they have never had even one disc recycled to this day.

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• 1. DIVX CUSTOMER ACCOUNT AGREEMENT:

YOU ACKNOWLEDGE AND AGREE THAT YOU POSSESS ONLY A NONEXCLUSIVE,LIMITED LICENSE TO VIEW THE MATERIALS CONTAINED ON THE DIVX DISCS AND THATYOU HAVE NO OWNERSHIP OR OTHER PROPRIETARY INTEREST IN SUCH MATERIALS.
• 2. Think about it, you pay over and over to watch it, yet you never trulyown it. This applies to all DIVX titles, regardless of whether unlimitedviewing was purchased or not. 

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• Call 1-888-Pay-Divx and ask them who controls the price when you re-rent a DIVX title. When they say "the studios," ask them who controls the prices of the unlimited viewing upgrade feature. When they say "the studios" again, ask them where the competition is? Then ask them, if DIVX is just a feature of DVD, then why are they forcing it on us and planning on putting it in every DVD player -- thus raising the price of the hardware $100? Then ask them, if DIVX is just a feature of DVD, then why do the movie studios plan on releasing popular titles in DIVX format only, which will force people into thinking they must have this feature? 

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• Never have to pay another late feeagain with DIVX?

You never have to pay late fees for DVD rentals if you return themon time. Lets see how the two compare for a person who
rents (1) movie a week, every week for a year.
 

Tower Records DVD Rentals	Circuit City DIVX Rentals
DVD:  $1.99 x 52 + (00 latefees x $1.99) = $103.48 DVD:  $1.99 x 52 + (65 latefees x $1.99) = $232.83 Even if you are late 125% of thetime it is still cheaper to rent DVD than buy DIVX rentals.	DIVX: $4.50 x 52 = $234.00
Hollywood Video DVD Rentals	Circuit City DIVX Rentals
DVD:  $3.25 x 52 + (00 latefees x $1.99) = $169.00 DVD:  $3.25 x 52 + (20 latefees x $3.25) = $234.00 Hollywood give you 5 nights to watchyour DVDs. But even if you are late over 38%of the time you will not pay more than DIVX rentals.	DIVX: $4.50 x 52 = $234.00