DIVX: The people will decide the fate of DIVX

Circuit City fooled no one!
DIVX is now out of business!

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Thank you to all that have helped spread the word about DIVX. The people HAVE decided the fate of DIVX and the people won. The fight isn't over just yet. Many refunds must be given. Every DIVX customer deserves his/her $100 back for being talked into this DIVX scam. Please get the word out and make sure that people actually do get their refunds. In a few days we will be posting more info about what will be happening and what you should do now that DIVX has called it quits. And let us not forget how Circuit City lied and tried to brainwash the consumers telling us that DIVX was better than DVD. Circuit City's next project will be internet sales. They will attempt to cut service out of the loop and try to get you to buy online to aviod paying sales counselor commissions. More on this in the coming week. Please still check back and find out what is going on. And thanks to everyone for emailing VIACOM, Blockbuster Video, Radio Shack, Sears, Best Buy, and all the other stores to not carry DIVX. This proves that the internet can do good against the companies that try to take advantage of us. Thanks again all!

What is DVD, what is DIVX?:

DVD, which stands for Digital Video Disc, Digital Versatile Disc, or nothing, depending on whom you ask, is the next generation of optical disc storage technology. It's essentially a bigger, faster CD that can hold video as well as audio and computer data. DVD aims to encompass home entertainment, computers, and business information with a single digital format, eventually replacing audio CD, videotape, laserdisc, CD-ROM, and perhaps even video game cartridges. DVD has widespread support from all major electronics companies, all major computer hardware companies, and most major movie and music studios, which is unprecedented and says much for its chances of success

DIVX is a pay-per-view Format designed by Circuit City and a group of lawyers to capture the video rental market. DIVX discs require a special player and a connection to a phone line to unlock the encryption burned onto the disc. The initial DIVX rentals price is about $4.50 and they are sold at about 4 electronic chain stores right now. With DIVX you buy the movie can you keep it, but you can only watch it for 48 hours after the first time you pop it into your DIVX player. After that the movie can not be watched again unless you pay another rental fee. If you wanted to have unlimited viewing privliges on that disc you could pay an additional $14.95 to $24.95 to unlock the title on your player only forever. The rest of this website will point out the bad things about DIVX that they won't tell you in the stores.

Fewer Features:

1. Features are what makes DVD so great: DIVX discs do not have extra features, trailers, wide screen options, director's extra commentaries, alternate languages, interviews, or subtitles. In fact, Circuit City has pulled most of their wide screen VHS titles from their stores to try to make DIVX look better and to not confuse the customers with options. **Recently DIVX has offered a few title with wide screen options**
2. Not cost effective to add features: Because of the low $4.49 rental/sale price of the DIVX discs, it won't be cost effective to release the discs with extra features without raising the initial rental price. Click here for a comparison.
3. Greed in residual sales: DVD discs will always offer the consumer more because of the profit potential. On the other hand, the only groups who will profit with the DIVX format are the movie studios, Circuit City, and the attorneys involved.
4. Are the players as good?: Currently, the only a few DIVX movie players on the market, one being the Zenith DIVX player. The Zenith DIVX player is 8-bit whereas all DVD players are 10-bit.

Inconvenient:

1. Phone Line: With DIVX, you MUST have a phone line connected to your machine. Many people don't have phones near their television sets and must figure out a way to hook up the machine. Can you picture what you would have to do to get this working in your house?
2. Call DIVX central often: With DIVX, you must connect every few weeks to DIVX central through your player's modem, as all of your DIVX discs are inaccessible until you do.
3. Kids can be costly: With DIVX, even watching the movie's trailer a month later will cost you $3.25. Maybe your kids accidentally show the car scene in "Jurassic Park" to their friends, and you are now forced to pay $3.25 for that one scene.
4. Nagging Account: If anything goes wrong with your hardware, you must settle your account to make your discs accessible again. You can only hope that their files reflect which discs you have purchased unlimited access to. There are also undisclosed fees to reinstate your DIVX account.
5. Can't lend discs to friends: Even if you pay for unlimited viewing on a DIVX disc, it is not the same as an open DVD disc. You still can't take the disc to a friend's house without your friend being charged. If he puts the disc in to his machine and watches the movie, when his machine calls DIVX central the individualized serial number on that disc will show that you already watched it and the initial $3.25 re-rental price will be charged to his account.
6. No Standard Format on Computers: Computers will never have a DIVX add-on. If you buy or rent a DVD title, it can be played on either a computer DVD or a home DVD. Some people will not buy a home DVD player. If their computer is close enough to their home system, they will just run an S-VIDEO cable to view perfect DVD movies on their television sets.
7. No Phone, no DIVX: Believe it or not, some people don't have a phone at all or only a cellular phone! While most people do, there remains the concern that if you move and don't yet have a phone hooked up, you will be locked out of viewing all your discs.
8. Big company deals for exclusive titles: DIVX, in order to gain market share and kill DVD rentals, may make agreements with certain manufacturers to offer certain titles only in the DIVX format. This will be detrimental to anyone who wants to buy or rent DVD. Imagine if "Star Wars" were to be released this way.
9. Not all brands to participate: Zenith was the first company that made a DIVX player. Many companies are following Circuit Corleone's orders by making at least one player with the DIVX modem built in. Toshiba and Sony are completely against DIVX and probably will only make players if DIVX takes over DVD completely. (Don't hold your breath Josh Dare)
10. Fewer titles: Since DIVX came out long after the launch of DVD, there are thousands more titles offered for DVD than for DIVX. There are thousands of DVD titles available today. Only about a couple hundred DIVX titles. **Click here for funny list of fitting DIVX titles**
11. Discs only useful if company survives: What do you do if the DIVX project is stops or DIVX goes out of business? Everything you bought is wasted, unlike if you had purchased open DVD discs.
12. Blocking titles after your purchase: DIVX has the right to block out any movie from your player -- such as "Titanic"-- when it is re-released in movie theaters. They can block a given title from all machines for a few months to make more money. Disney has always blocked certain movie sales in their marketing scheme. The DIVX format will make enforcing those restrictions even easier for Disney.
13. Rental outlets offer no support: No rental outlets will carry the DIVX discs, so you will have to go to Circuit City, Good Guys, or Ultimate Electronics to purchase a title. I don't know about you, but there are far more video stores than Circuit City stores near my home and most of them are now renting DVD titles. Travelling so far for a DIVX disc would be very inconvenient.
14. Security issues: DIVX must call home each month. What if someone knew the precise time it was scheduled to call, and taps in to steal your credit card information?
15. You must keep account forever: Once you start a DIVX account, your history will be on record with them forever. To preserve your basic rental and unlimited viewing rights, you must connect to DIVX every few weeks. DIVX will be your ball and chain.
16. DIVX is a closed format: No other closed format in the last 15 years have done well. What makes DIVX any different?
17 No Pornography: If you are into pornography, don't look for it on a DIVX disc. They have no plans to offer it. Only DVD does, folks.

Anti-Competition:

1. Price set with no competition: Guess who sets the price to re-rent or buy unlimited viewing of a DIVX disc? That's right, the movie studios do. No one else will offer that service. As a result, the studios will be able to charge any price without fear of competition.
2. Video stores will never support DIVX: With DVD rentals (as in the VHS rental market) there is considerable competition to keep prices in check. Some of the biggest companies, like Tower, Blockbuster, The Wherehouse, and Hollywood Video already offer DVD rentals. And don't forget the myriad of internet rental and sales places. Click here to see the San Francisco billboard that claims "Only Open DVD Delivers".

(Find a store that rents DVDs close to you here)

3. Retailers will not make residuals: Anyone can sell DIVX discs. But when you want to watch it again, you can only do it through DIVX. Think about that. You now have all these encrypted discs and no one, not even other companies, to protect you from raising the price to re-rent them.
4. Less rental places mean higher prices: If DIVX is successful, many rental places could close down. This will decrease competition in not only the DVD-DIVX market, but the VHS market as well. Most likely, DIVX would kill both formats, raising rental prices everywhere.
5. Circuit City pressuring manufactures: Circuit City spent over $100 million dollars to own a part of the DIVX corporation. Since it is one of the biggest consumer electronic companies in the nation, it has the power to force manufacturers to only produce DVD players with the DIVX add-on. If Circuit City does this, you are getting DIVX whether you like it or not.
6. Delaying price drops: If DVD players were $149, everyone would probably have one. Since the DIVX modem increases the manufacturing costs of the player, it will take a longer time for retail costs to drop. This will stunt the growth of DVD and keep prices of the DVD movies and rentals higher than they need to be.
7. No unlimited viewing privilages for you: What if the movie studios don't give DIVX owners the option of unlimited viewing on certain movies, and the only means of watching your favorite movie is by pay-per-view? Again, if the DIVX format succeeds, they are in charge here, and not the consumer.
8. Potential monthly fees to keep account: What if DIVX starts to charge a monthly fee to keep up with your account and billing? What will stop them after you have bought/rented 20 titles?
9. Some companies are going in the right direction: Warner Bros. DVD titles are very competitively priced starting from $13.99. All the companies that support DIVX in any way usually have much higher priced DVDs. Warner Bros. is committed to let people know that "Only Open DVD Delievers".
10. Some retailers going to war against DIVX: Montgomery Wards is selling all DVD titles for $14.99 and have signs posted telling their customers why they do not support DIVX and why they will not sell DIVX. Be sure to email them and tell them thanks for lowering the bar on DVD prices.
11. On-line price wars erupt will damage DIVX: Reel.com and Amazon.com are a few of the on-line store that are offering up to 50% off on many of the popular DVD titles. If this trend continues people may just hold out for the deals to buy the full DVD and not rent DVD or DIVX titles as often.

How They Are Going to Sell You on DIVX:

1. Enhanced doesn't mean better: They call the DIVX player an "enhanced" DVD player. Actually, it is just a DVD player with a built-in modem to track and monitor what you watch, with the long-term goal of convincing you to re-rent discs. The next enhancement could be a video camera to watch you.
2. DIVX is a format, not a feature: They are going to say DIVX is just a "feature" of DVD. We all know what features are, VCR Plus being one example. If people don't want a feature, manufacturers will accommodate the market's demands. However, DIVX admits to being in direct competition with DVD by insisting that titles be released in DIVX format only.
3. The dual format myth: They are going to tell you that "DIVX players play both formats" and that DVD players only play DVDs. If you buy the DVD player you will still be able to do what DIVX does. Not only would you be able to rent DVD's, you would have a bigger selection to choose from, and you would pay less money for them.
4. Selling you a rental as a full product: They will compare the price of a DIVX $4.49 rental with that of owning a DVD disc for $24.95, even though it is like comparing apples to oranges. They will tell you think of how much money you will save on movies you only watch one time. They don't tell you that you can rent DVDs in more locations nationwide than you can buy DIVX rentals. They also don't tell you that you can rent a DVD disc with more features on it, for as low as $1.99, and at most DVD rental stores you get an 120 hour viewing period instead of DIVX's 48 hour viewing period. On the internet you usually get an 168 hour viewing period.
5. Convienent only for Circuit City: They will say it is "convienent" because supermarkets and 7-Eleven stores will be carrying DIVX titles on the shelves. If a place like Safeway carries DIVX titles, they would only include about 20 or 30 titles, and they wouldn't make enough money off of the titles to justify carrying a better selection. Stores that offered DIVX in this way would never have the selection that video stores renting DVDs do. Remember, since Circuit City created the DIVX format, and makes money off of it, most competitors and companies won't want to put money directly into a competitor's pocket by selling DIVX.
6. Late fee scare: They are going to say, "never pay late fees again" This is true because you pay the late fee up front with DIVX in the form of a higher rental price. Remember, local stores like Tower Records only charge $1.99 for DVD rentals.
7. No returns unless you count the trip back to Circuit City: They will boast the freedom of "no returns." This is true, but you are paying more for this minor convenience. Also with the recycle boxes they have on display they are giving mixed messages to consumers. Netflix rents real DVD titles and you don't even have to leave your house at all. This Netflix comparison shows you why DIVX is a bad idea for even lazy people.
8. Even Circuit City can't control re-rental prices: They will say it's only $3.25 to re-rent the film later. This price, remember, is set only by the movie studios with no competition to hold the price at $3.25.
9. Unlimited viewing promises: They will say that you can upgrade your DIVX title to unlimited viewing for an average of $12-17 more. If you check this link to DIVX's website you will see that most conversions cost you $19.99. Remember, if you do that, your overall price will be even more money than buying a true open DVD that doesn't require the calling of an 800 number every week to keep track of your habits.
10. Salespeople fired for not supporting DIVX: They are going to sell DIVX with a big fat smiley face on. if they don't they will be FIRED!
11. Changing the name of DVD: They will call DVD "Basic DVD" as if something is wrong with it. "Open DVD" is what people that are against DIVX call "Basic DVD". Since they say DIVX is a feature of DVD, and VCR PLUS is a feature of a VHS VCR, why don't they call those VCRs without VCR PLUS "Basic VHS?"
12. Operators standing by: They will give you an (888) toll-free number, 1-888-PAY-DIVX, and argue the supposed advantages of DIVX with you.
13. Flooding the market with advertisements: They will have ads worth over $100 million everywhere, trying to convince you that the format is a foregone conclusion. If you haven't seen a display yet here are some pictures of real DIVX displays at Circuit City and displays at The Good Guys.
14. Lowering selection: They are going to stop carrying DVD players or have so few in stock that they must be special ordered. (This is already happening in some stores). This also means they will not carry the very inexpensive DVD players many people can afford.
15. Misrepresenting available titles: DIVX has been saying for months on their website that they have over 500 DIVX titles out, when really there are only have 100 as of 10/1/98.
16. Getting all employees into the act: Circuit City is paying any employee to sell DIVX... even cashiers and janitors. They encourage every person in the store to talk to you about it. DIVX is the only item that cashiers get paid for besides accessories and extended service agreements. They give rewards for DIVX sales to certail sales associates, but not for DVD sales.
17. The collection you never own: They are going to say that you can "built a home movie collection" for $4.50 a movie. Can you name anything else that you collect, but don't own? Coins? No. Baseball cards? No. One of the definitions of collecting is "...to gain control of." With DIVX they are in control, not you. They own the movie and allow you to view it for a price. Given that, your DIVX movies are no collection. Only open DVD movies can be truly collected.
18. Selling DIVX players for same price: Circuit City doesn't carry Toshiba DVD players that sell for $299 at Best Buy, Good Guys, Costco, and other retailers. Instead they sell DVD players and DIVX players, like the RCA models, for the exact same price. This way they can tell the customers "if you are going to get a DVD player, you may as well add the DIVX option." They aren't even trying to go after the competition by stocking inexpensive DVD players to match their competitors. Hopefully the people considering DIVX will shop around and see the $299 specials, cause they won't see them at Circuit City.
19. The never watched movie story: They will ask you if you have ever rented a movie and never watched it? They will even give you a personal story about when they did the same thing. If you bought 24 DIVX rental discs in a year it would cost you $108, and if you rented 24 DVD movies from Tower Records it would cost you $47.76. That is 2 movies a month for a year. I could pay 30 late fees on 24 DVD rentals and it still would be cheaper than buying 24 DIVX rental discs. So if you rent a DVD you could keep it an extra night every single time if you didn't have time to watch it, and get all the extra features.

Unnecessary:

1. Consumers will pay for their modem: DVD players with the DIVX modems will cost the consumer, on average, about $100 more per unit.
2. You can rent more DVD titles: There are plenty of rental outlets. DVD rentals are offered for as low as $1.99, compared to the starting price of $4.50 per encrypted disc! This low price includes being able to rent DVD discs over the Internet at Netflix.
3. Pay-per-view unpopular: Most people don't use the pay-per-view feature on their cable boxes while the rental market is an 8 Billion dollar industry.
4. VCRs don't have modems built in: There are over 1,170,000 DVD players on the market that don't have a DIVX modem added on, and they work fine.
5. Who needs another account to follow: DIVX is just one more account that you have to keep up with.
6. Pay a late fee everytime with DIVX: DIVX claims that you pay no more late fees. However, the extra $2.51 charged by DIVX is basically a prepaid late fee.
7. No market for used DIVX titles: Sooner or later, stores will be selling used DVD titles, just as used VHS tapes are sold. Here is a site that will buy back your used DVDs. Of course, they cannot buy back used DIVX discs.

Little Black Boxes:

1. The DIVX little black box: Like cable, once the DIVX players hit the market, people will try to get around the encryption by using black boxes to watch the DIVX titles over and over for free. Such pirating will likely succeed, if history has taught us anything.
2. DIVX piracy means higher prices for everyone: When the big companies start to lose their piece of the pie due to DIVX piracy, the only way they can recoup lost profits will be to raise prices on the DIVX media and re-rentals for honest customers. After all, how much of the $4.50 could they be making?
3. Hacking DIVX encrytion: If DIVX is hacked, a more expensive DIVX player that is harder to hack will be created. The more easily hacked models would be taken off the market, costing the consumer more money.
4. Decommissioning a Zenith DIVX player: To decommission a Zenith DIVX player: **Make sure there is no disc in the machine then power the machine on and then off--- while the machine is off press the following keys in the exact order (STOP-STOP-REVERSE-STOP-FORWARD-FORWARD-REVERSE)** The process takes about two minutes. The letters DEC should flash on the screen and your player is decommissioned.
5. Decommissioning a RCA DIVX player:To decommission a RCA DIVX player. **Make sure there is no disc in the machine then power the machine on and then off--- while the machine is off press the following keys in the exact order while holding down the POWERkey at the same time.

STOP-STOP-FOWARD-FOWARD

Confusing:

1. Confusion may kill format: DIVX is puzzling to many people. Confusion between DVD and DIVX will weaken the DVD market and may kill the format.
2. Who is in control of price? DIVX is new, so the price structure still has yet to be determined. The companies will fight over profit margins later, likely raising the re-rental and unlimited rental fees. No one is sure how this will be resolved.
3. Good example of how DIVX is confusing: Mr. Slander has a great little article that sums DIVX all up
4. Consumers on the internet slam DIVX: All over the internet people have posted messages about sales counselors they have talked to at Circuit City lying to them about DIVX. Some people will believe the lies and buy a DIVX player. But the people who looked into what they were told and found out most of it was lies, were very upset. Anyone can search the term "DIVX" on Yahoo or on http://www.dejanews.com/ and read what the public has to say about DIVX. Or read the DIVX Resistance newsletter here.
5. What can be updated to Silver depends on who you ask: Since DIVX and the movie studios are in control of what movies you can

upgrade to silver and at what cost, there is bound to be a list of movies you can not upgrade at all. You are expected to pay over and over to watch the movie and only when the movie studio says can it be upgraded to silver. Here is the know list of un-silverable discs.

False Viewings, Bill Disputes and Fees:

1. Guess who has the final word? OK, DIVX claims you watched a movie three times. What if you don't think you did? What if your kids popped in a movie or a guest tried out your cool new DIVX player without your knowledge? What could you do?
2. Who will unlock your video collection?: If you have bad credit, there is a possibility that your DIVX account could be cancelled. You would have no other company to unlock your video library, and all the titles you purchased would be useless.
3. It's no fun to dispute something when you have no power: What if you pop in your DIVX at 8:00 p.m. on Monday, but don't watch the movie right away? The countdown will start regardless. What if your first chance to watch the movie is at Wednesday at 6:30 p.m.? Since your viewing went past the 48 hour period, you will be charged another rental fee at whatever price they decide (currently $3.25).
4. Fee to reactivate account: DIVX will charge you a fee to re-activate your account if you get behind on your account billing. But, they don't state how much the fee is.

Big Brother Watching You - Invasion Of Privacy:

1. Tracking you with serial numbers: With DIVX, not only do they know what movie you are watching, they will know the time of day you watch it and how often you watch it. They will even know if you take it to a friend's house. The serial numbers will be tracked to determine where you bought it.
2. Viewing habits could be everyone's business: What if you like pornography? DIVX won't offer it, but they may record your DVD rental viewing habits and store the information in their computers. These files could be hacked and posted on the Internet.
3. Using your viewing habits to sell to you: At least MCI asked first before contacting your friends and family. DIVX, on the other hand, will just track by serial number to discover who your friends and family are for marketing purposes. It is no secret that there is considerable money to be made this way.
4. Wrongful disclosure of viewing habits: DIVX could use your viewing habits to sell you more items. The United States Code talks about wrongful disclosure of video tape rental or sale records. Under Section 2710, (b), (D), (ii), it states "such materials may be disclosed if the disclosure is for the exclusive use of marketing goods and services directly to the consumer"
4. Rick Sharp interview before release of DIVX: Listen to Rick Sharp say that there is no way for DIVX to know what retailer sells what disc, then after being challenged by the reporter on this conference call, he changes his stance. Download this MP3 file to hear it. Click here if you need a MP3 player.

Forcing DIVX on Us:

1. It's the new Coke baby, and it's not the right thing: That's right, they are forcing DIVX on all of us, and we all know it. This is just another reason why people hate DIVX. If it was just another product, who would care? Few would buy it, and DIVX would finally be discontinued. But it's not Cherry Coke, it's the New Coke, baby. And this time you ain't gonna get your Classic Coke back.
2. DIVX not it competition with DVD lie: They claim DIVX is a feature of DVD and therefore is not in competition with DVD. What a lie! If that were true, they wouldn't have plans to market titles in only DIVX format. What about the 800,000+ people who own DVD players?
3. The brainwash training sessions: Check out the secret Good Guys chat training and the Good Guys DIVX quiz through an Internet log recorded here. (Not surprisingly, this wasn't meant to be public.)
4. More brainwashing of sales counselors: Click here to read the transcript of the video Circuit City uses to train their sales counselors on DIVX.
5. Employee cost and price incentives: Circuit City is selling their RCA DIVX player that retails for $399 to their sales counselors for around $278. The sales counselors can buy the machine without the modem for some $50 more. I wonder what machine they will buy. They are retailing both RCA machines they sell for the same price to give the impression that the customer is getting more for the same price. After all, all the money made with the DIVX scam is made with the rental residuals anyway. They also are giving their sales counselors a $25 spiff for selling a DIVX machine.
6. No one is asking for DIVX: No one is asking for DIVX, yet many manufactures are putting the DIVX modem into their players.
7. What is next MSDIVX?: What can be done once Microsoft decides to invest in this pay-per-view format? Right now pretty much nobody is backing

8. Now Intel in the Big Brother information game: Intel Pentium III chips will have an individual ID chip built in that can monitor your internet surfing and buying habits. Now there will be no way to have any privacy while using a computer with a Pentium III chip built in. Intel claims that the chip will have the ID disabled when they are shipped. How will we ever really know what they are monitoring or not. It is a permanent individual number and it will stay with you. Like ESN numbers on cellular phones, I am sure there will be considerable fraud when hackers get a hold of your number which should be quite easy. Click here for more information.

If One Format Fails, Which Would Be Better for the Consumer?:

1. DVD titles are good forever: If DVD fails and you own 10 movies, it's OK. The DVD titles will play on the next DIVX player you buy if DIVX should win. You could sell them to anyone with either type of player. You own the discs free and clear.
2. No DIVX company, your out of luck: If DIVX fails, all of the rental discs that are in you're video library are useless. No one will want them. Even friends with a working DIVX player would be out of luck.
3. No phone number to call, DIVX feature suspends: If DIVX fails and you upgraded to unlimited play on five of your titles, they are now worthless, as you could no longer call the 800 number necessary to access the discs.
4. You're stuck with the lower quality player: If DIVX fails, you've been tricked into buying a lower quality DVD player and will have paid up to $100 more for an outmoded machine.
5. DIVX failure means more rights for you: If DIVX fails then the music industry and software industry is less likely to follow with a similar format. But, if DIVX does survive or wins you can bet that the music industry will have a similar pay-per-view product and start forcing it on us like DIVX within a year.
6. DIVX needs DVD: DIVX needs DVD to survive because it is encryted DVD. DVD dies DIVX most certainly will die with it. But DVD can survive quite well without DIVX rentals. DVD titles can be rented quite inexpensively.

Environmentally Unfriendly:

1. Land fills hunger for DIVX discs: DIVX discs will end up in land fills and are very bad for the environment. At the quantities they would like to sell the discs, a good many will get thrown away and pollute the earth. Of course they really want you to store these in your house so they can keep getting money from you forever.
2. How can you recycle if Circuit City claims no returns? Circuit City says that you don't have to make return trips to the video stores, but they put up DIVX recycling boxes in there stores. How are you going to recycle the discs unless you make a return trip to Circuit City. And if you do this, Circuit City can sell the discs again to others and make even more profit. But, lets hope that they figure out the serial number billing by then so you don't get blamed for watching that movie you recycled over and over again. Several employees from local Circuit City and Good Guys stores told me they have never had even one disc recycled to this day.
3. WTNH Channel 8 reports of evnironmental issues with DIVX: Click here to read the article

You Never Really Own the Movie:

1. DIVX CUSTOMER ACCOUNT AGREEMENT:

YOU ACKNOWLEDGE AND AGREE THAT YOU POSSESS ONLY A NONEXCLUSIVE, LIMITED LICENSE TO VIEW THE MATERIALS CONTAINED ON THE DIVX DISCS AND THAT YOU HAVE NO OWNERSHIP OR OTHER PROPRIETARY INTEREST IN SUCH MATERIALS.

2. Think about it, you pay over and over to watch it, yet you never truly own it. This applies to all DIVX titles, regardless of whether unlimited viewing was purchased or not.

Call1-888-Pay-Divxand ask them who controls the price when you re-rent a DIVX title. When they say "the studios," ask them who controls the prices of the unlimited viewing upgrade feature. When they say "the studios" again, ask them where the competition is? Then ask them, if DIVX is just a feature of DVD, then why are they forcing it on us and planning on putting it in every DVD player -- thus raising the price of the hardware $100? Then ask them, if DIVX is just a feature of DVD, then why do the movie studios plan on releasing popular titles in DIVX format only, which will force people into thinking they must have this feature?

Rental Comparison:

Never have to pay another late fee again with DIVX?

Tower Records DVD Rentals	Circuit City DIVX Rentals
DVD: $1.99 x 52 + (00 late fees x $1.99) = $103.48 DVD: $1.99 x 52 + (65 late fees x $1.99) = $232.83 Even if you are late 125% of the time it is still cheaper to rent DVD than buy DIVX rentals.	DIVX: $4.50 x 52 = $234.00
Hollywood Video DVD Rentals	Circuit City DIVX Rentals
DVD: $3.25 x 52 + (00 late fees x $1.99) = $169.00 DVD: $3.25 x 52 + (20 late fees x $3.25) = $234.00 Hollywood give you 5 nights to watch your DVDs. But even if you are late over 38% of the time you will not pay more than DIVX rentals.	DIVX: $4.50 x 52 = $234.00

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